Originally from Argentina 🇦🇷, currently living in the Bay Area 🇺🇸

The effective use of design not only simplifies things and makes them more beautiful, but most importantly, it also solves people’s problems. My work is done when I have genuinely solved a problem. That moment fills me with happiness. That is why I’ve spent almost two decades on this journey, weaving design into the fabric of my daily life. It goes beyond a job — it’s my passion.

How it started

From pm to partner

In 2005, I started working in a small web design studio which, within a few years, transformed into an agency with multiple partnerships with startups and agencies in San Francisco, Los Angeles, New York, Austin, London, and Sydney. With significant commitment, I transitioned from project manager to designer, head of design, and partner at Indicius. I was always hungry to learn and improve. Undoubtedly, one of my most outstanding achievements is how much I grew within that company.

Business of design

Founder

But what I’m most proud of is Purple Bunny, which started as my freelance brand and transformed into a boutique design agency. I built a team of talented designers, copywriters, and project managers that help innovative tech founders design delightful brands and products through thoughtful and strategic design processes. While participating in the design and management of countless projects, I had unique opportunities to work with clients from diverse industries and different parts of the world. That grew my innovation muscle and allowed me to learn about new verticals and adapt to new challenges quickly.

Back to IC

In-house designer

Even though I have an entrepreneurial spirit, I live and breathe design. In 2020 I decided to leave the agency because I felt I was working on solving problems from behind an observation glass. To provide the best possible experience to people, I needed to do it from the inside and commit full-time. So I decided to transition into an in-house role at Feedly. As a Product Designer, I have found what makes me happy. And my journey will continue along new paths as I go deeper in my quest to make peoples’ lives easier.

17

years of experience

≈1k

Clients

13

Design Awards

7

Years as a judge

17

years of experience

≈1k

Clients

13

Design Awards

7

Years as a judge

Some brands I worked with

Check out the

books that inspire me

My best designs?️

These two ❤️. But I’m also proud of some projects I worked on.